The American Most cancers Society (also called ACS) is famend for its efforts in most cancers analysis, affected person help, and advocacy. Nonetheless, one of many lesser-known secrets and techniques to its fundraising success lies in its efficient use of matching presents. By doubling—and in some circumstances tripling—donor contributions via company matching present packages, ACS has been in a position to considerably improve its fundraising outcomes.
On this submit, we’ll take a better have a look at how the American Most cancers Society harnessed the ability of matching presents to double donations—and see what different nonprofits can be taught from their method. Particularly, we’ll cowl:
In a latest presentation, the Double the Donation group sat down with the American Most cancers Society to debate the group’s matching present technique. Serious about studying extra about how they led to standout matching present success? Be at liberty to observe a short snippet from the webinar right here—or skip beneath to entry a recording of the total, on-demand occasion.
Let’s start!
American Most cancers Society: Organizational Overview
The American Most cancers Society (ACS) is a nationwide, community-based, voluntary well being group devoted to eliminating most cancers as a significant well being drawback. Based in 1913, ACS has turn into one of the crucial influential nonprofits within the combat towards most cancers, funding groundbreaking analysis, offering help for sufferers and survivors, and advocating for most cancers prevention and early detection.
At this time, the American Most cancers Society’s ongoing efforts are powered by volunteers, donors, and company companions alike, with matching present packages enjoying a important function in growing the affect of donations. All in all, this ensures that the group can proceed making strides towards a cancer-free future with the suitable sources in tow.
How the American Most cancers Society Secured Inside Purchase-In for Matching Presents
In a latest dialog with key stakeholders—together with volunteers and paid workers alike—the American Most cancers Society found a niche in data that’s confirmed to be hindering the group’s matching present fundraising success.
When inside groups lack consciousness across the packages, they’re not taking the steps to rally particular person supporters to get entangled. Which means matching presents are slipping via the cracks, and groups aren’t ready to cease it from occurring.
Consequently, the group made it a precedence to boost consciousness of matching presents throughout its community—beginning with inside workers and fundraising volunteers.
Right here’s what it determined to do:
- Guarantee team-wide data. Begin by figuring out precisely how acquainted your viewers is with the thought of matching presents. After getting a baseline for data, make a plan to extend consciousness throughout your workers and volunteers.
- Search enter out of your group. See what sorts of supplies your group would discover Most worthy. As they’re those who will likely be distributing the sources, it is sensible to collect their opinions from the beginning.
- Equip its fundraising group with matching present supplies. Your fundraising group performs a hands-on function in driving donor help. Ensure that they’re able to encourage matching presents by offering them with useful sources forward of time.
Bear in mind this: The extra an inside group is ready to proactively pursue matching presents, the more practical a response it could actually anticipate.
American Most cancers Society’s Exterior Matching Reward Assets
In an effort to fight the dearth of matching present consciousness the group was seeing, the ACS group took time to create donor-facing supplies that offered instructional context surrounding the packages.
These sources embody—however will not be restricted to—the next:
- An identical present Q&A useful resource, full with widespread inquiries and the suitable responses.
- An explainer doc that demonstrates how a person will submit an identical present to their employer.
- A quick video that overviews the matching present alternative and visualizes how a person will get entangled.
As soon as the group had its matching present supplies created, it was time to share them with its community, each internally and externally. This allowed group members and supporters to develop their data of the packages and finally take part on the group’s behalf.
Supercharging Matching Reward Efforts With Double the Donation
The American Most cancers Society shared so much about their match fundraising efforts. However one factor we need to give attention to is the function that our personal instruments performed within the group’s matching present success. This included:
- Embedding the matching present database instrument on the group’s devoted Match Web page.
- Making certain that each one supplemental messaging enhances Double the Donation’s automated advertising and marketing efforts.
- Integrating matching presents into their on-line fundraising pages.
The underside line is that this: the better it’s for donors to find details about matching presents, the extra inclined they’ll be to get entangled. And Double the Donation makes matching presents simpler for everybody concerned!
Get Extra Insights From the On-Demand Occasion Replay
We coated lots of the most important insights from the ACS matching presents presentation on this overview. Nonetheless, there’s extra to be taught!
To listen to the total dialog between our group and the American Most cancers Society, get the webinar replay by filling out the shape beneath.
Wrapping Up & Extra Assets
The American Most cancers Society’s potential to double donations via matching presents highlights the transformative energy of this fundraising instrument. By making it simple for donors to entry matching present alternatives, ACS has maximized the affect of every contribution.
At this time, nonprofits of all sizes and styles can be taught from the American Most cancers Society’s technique to amplify their very own fundraising efforts and make a larger distinction. Matching presents not solely improve funds but additionally strengthen donor relationships, offering a win-win alternative for the causes they serve.
Continue to learn! Learn our beneficial sources to proceed rising your data on all issues matching presents:
