Whereas most nonprofits and faculties are eligible to obtain matching presents via their donors’ employers, choose organizations have confirmed to be significantly profitable of their efforts to take action. On this weblog, we’ll cowl one standout instance, familiarizing your crew with the ins and outs of Save the Youngsters’s matching present technique.
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Double the Donation has teamed up with main organizations to overview how our instruments are supporting fundraising and matching present efforts, demonstrating the answer and finest practices in motion. All through a collaborative webinar presentation, our crew lately spoke with Save the Youngsters to discover their matching present plan—and the way they revamped it—in depth.
On this submit, we’ll summarize the occasion and look at how Save the Youngsters boosts its fundraising efforts and engages supporters in a significant means. Right here’s a fast overview of the presentation:
Let’s start!
What to Know About Save the Youngsters
Save the Youngsters is a worldwide chief in youngsters’s advocacy, recognized for its impactful applications in schooling, well being, and emergency response. For over 100 years, Save the Youngsters has been devoted to actually saving the world’s youngsters by offering schooling, a wholesome begin to life, and safety from hurt.
Immediately, the group operates in additional than 100 nations the world over. Nonetheless, its success isn’t simply as a result of breadth of its providers. It’s additionally pushed by a robust method to fundraising, together with a well-crafted matching present technique.
Save the Youngsters’s Matching Present Web page Overhaul
As of 2023, Save the Youngsters had been receiving assist from matching present applications—however the crew knew it may very well be doing extra. With the intention to kick off its promotional technique, Save the Youngsters determined to revamp its Office Giving and Matching Items data web page.
The Group’s Former Matching Items Web page
With the intention to design an optimized useful resource, the group applied the next skilled practices in creating the Match Web page:
- Clearly clarify the matching present course of. Most donors lack information about matching presents. Simplify involvement by offering the fundamental data a person ought to know.
- Embed a database instrument. In case you put money into a instrument like Double the Donation, place a database search instrument on the web page. Donors merely kind their firm title to obtain employer-specific pointers and request types!
- Reply FAQs. Be proactive about offering the data you assume your donors will want proper on the web page. This could scale back the quantity of inquiries your crew might want to reply later, too.
The Group’s New Matching Items Web page
From there, the crew additionally performed the next steps to reorganize the web page with the aim of bringing about higher matching present outcomes:
- Simplified the data included. The aim was to be complete and academic with out overwhelming the customer with an excessive amount of textual content.
- Integrated clickable content material part hyperlinks. This assisted with navigation, making it simple to seek out essentially the most related data for every consumer.
- Restructured the web page to deal with matching presents first. With a aim of accelerating visibility, the crew positioned Double the Donation’s 360MatchPro widget greater—and extra prominently—on the web page.
- Visually demonstrated the simplicity of the matching present course of. Utilizing diagrams and different graphic components, the group was in a position to higher illustrate and talk the matching present expertise for donors.
The outcomes? Save the Youngsters noticed elevated website visitors and web page views throughout a four-month interval as in comparison with the identical interval the yr prior. And the expansion was substantial, too. Based on the group, their crew noticed a 966% improve in website visitors and a 903% improve in web page views!
Save the Youngsters’s Textual content Message Marketing campaign Technique
When you’ve created an identical present web page in your web site, you’ll wish to take steps to direct visitors to the useful resource. One factor that Save the Youngsters did to unfold matching present consciousness was make use of a mass advertising and marketing textual content marketing campaign across the vacation giving season.
Inside this marketing campaign, a primary textual content message went out earlier than Giving Tuesday, with a second textual content message following quickly after. Each texts comprise transient details about matching presents together with a direct hyperlink to the group’s matching presents web page, the place recipients are inspired to be taught extra.
The primary company textual content message went to the complete textual content mailing checklist, which is round ~60,000 contacts who had engaged with Save the Youngsters within the final yr. This textual content noticed an above-average click-through price of two.7%—with greater than 1.5K distinctive clicks—and in addition introduced in an estimated $2.7k in income even earlier than matches had been accounted for.
In the meantime, the second message went out to a smaller section—those that gave through a latest Giving Tuesday push—however had a major influence as effectively. Deployed to ~3.2k subscribers, it noticed a click-through price of two.6% (which is a 162% improve from different mass advertising and marketing texts). 
All in all, Save the Youngsters’s matching present technique encompassed a spread of promotional ways—from textual content messaging to paid promoting house and past. However one factor that each one of its efforts had in frequent was the usage of its Matching Present web page as a central linking goal.
How Double the Donation’s Instruments Have Helped
As a 360MatchPro shopper, Save the Youngsters makes use of Double the Donation’s automation platform to make matching presents simpler for his or her donors and fundraising employees alike. In discussing the group’s matching present web page overhaul and subsequent textual content marketing campaign, one factor the Save the Youngsters crew emphasizes is its use of the matching present database instrument.
“I’ll simply say, from our standpoint of Save the Youngsters, it’s been so useful to have that 360MatchPro search instrument embedded on the touchdown web page. It makes it very easy once we go to deploy visibility ways to let folks comprehend it’s very easy to trace in case your employer can match your present or not.”
Ariana Romanelli, Save the Youngsters US
Right here’s the way it works:
- A person begins typing the title of their employer within the firm search instrument.
- As they kind, the answer robotically populates advised corporations. This makes it simple to pick the suitable employer with out worrying about typos or misnomers.
- When the person selects a list, they’re met with tailor-made insights concerning the corporate’s matching present program (in addition to different office giving initiatives out there) in real-time. This contains minimal and most donation quantities, match ratios, qualifying staff and nonprofits, and submission deadlines.
- The person is inspired to submit an identical present by following the supplied directions and submitting the supplied types.
Save the Youngsters has additionally applied Double the Donation’s matching present database instantly inside its on-line giving kind, too. This enables customers to entry matching present insights on the level of donation and even obtain tailor-made pointers and types through e mail after contributing.
Be taught Extra: Get the Full Webinar Replay
We’ve summarized essentially the most important insights from our latest presentation right here. However for the total have a look at Save the Youngsters’s matching present technique, we advocate viewing the total webinar replay.
Enthusiastic about listening to the entire dialog between a lead affiliate of company partnerships at Save the Youngsters and Double the Donation’s personal advertising and marketing crew supervisor? Register to obtain a replica of the presentation despatched on to your inbox.
Wrapping Up & Further Assets
Save the Youngsters’s matching present technique serves as a priceless instance for nonprofits trying to elevate their fundraising influence. By implementing clear communications, leveraging expertise, and selling applications at a number of alternatives, they’ve discovered a profitable components for multiplying donations.
Now, organizations like yours can draw inspiration from their method to maximise your individual matching present potential. When executed effectively, matching presents don’t simply enhance the underside line. They deepen supporters’ connection to the trigger, making certain every contribution goes additional in creating lasting change for youngsters in want.
Start by auditing your present matching present advertising and marketing efforts. Do you’ve gotten a devoted matching presents web page in your website? If not, that’s possible the place you’ll wish to get began. If that’s the case, you’ll wish to consider the prevailing useful resource and decide how precisely you’re sending visitors to the web page. Then, see what modifications you may implement to carry your technique to new heights.
Continue learning! Learn our advisable sources to proceed rising your information on all issues matching presents:
