Simply received this piece within the mail from the ACLU:
We’re not a current donors to the ACLU, so that is donor acquisition. And I’m fairly certain I’ve seen this earlier than quite a lot of instances, however with a key distinction:
It has been a “regular” envelope colour, a lightweight brown we normally name manila.
Now it’s shockingly, nearly sickeningly, vivid inexperienced! Who does that? The place do you even get envelopes that colour?
And why are they doing this?
My guess: As a result of the brand new loopy colour does higher than the outdated regular colour.
It’s a kind of reliable direct-mail truths: If you wish to enhance response, bizarre up the envelope! The extra inconceivable and weird, the higher. It’s such a simple approach to do higher, I’m stunned it’s not performed extra usually.
(I as soon as had a dream that I created a junk mail piece in a triangular envelope. I wager that may work like gangbusters. Sadly, the US Postal Service has rules for what is appropriate at regular postal charges. No triangles!)
Elevate more cash with wacky envelopes. (And if anybody from the ACLU with inside information about this undertaking is studying this, tell us within the feedback!)
(This publish first appeared on October 25, 2018.)
