Isobel Lawrance
fifth Aug 2024
Studying Time: 2 minutes
‘Ask for Ellen’ – return of free crumpets this Summer time
The varsity holidays will be daunting for folks. It’s a time of nice enjoyable, high quality time with the youngsters and wonderful reminiscences. However all of this will really feel overshadowed by the price of dwelling persevering with to chew.
Being away from college means free college meals are placed on pause and prices can stack up for folks. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place folks may get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store large to launch one other ‘Ask for Ellen’, to provide assist to households all through the varsity break.
Ask for Ellen
Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two customary crumpets, with butter and jam totally free. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is known as after founder Ellen Warburton, who established the model in 1876.
Ask for Ellen runs from Aug 5 to Aug 25 and will likely be obtainable to everybody, all day, each day. T&Cs apply. Morrisons may also proceed to break its Youngsters Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup important price £4.49 or extra.
The Warburtons Basis
Analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are fearful concerning the elevated prices of their little one being at residence for the summer time. The survey of 1,000 mother and father of school-aged kids additionally discovered that folks suppose the varsity holidays will value them virtually £200 further over the six weeks, as a result of childcare and household actions. Seventy-one per cent of respondents stated they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain kids ate up the go.
The analysis additionally revealed the added monetary stress going through households as colleges break up for the summer time. When questioned concerning the typical six-week break, 58% of oldsters prompt they should deal with extra childcare prices as they juggle work and their youngsters.
Chris Sturdy, Morrisons Café Senior Shopping for Supervisor, stated: “We’re thrilled to collaborate with Warburtons to deliver this unbelievable marketing campaign to life as soon as once more. Whether or not you’re a conventional butter fan or choose some chocolate unfold in your crumpets, we’re excited to introduce 5 extra tasty toppings this summer time so everybody can get pleasure from their favorite.”
Jonathan Warburton, Chairman of Warburtons, commented: “As a family-run enterprise, now we have all the time fostered a robust sense of group. That’s why we’re so proud to deliver again ‘Ask for Ellen’ for a fourth time. Since launching final yr, we can have served virtually half one million parts of crumpets, together with the 100,000 parts this summer time vacation.”
