A ten-week sequence on issues it’s best to learn about fundraising.
You aren’t your donor.
The most typical reason behind unsuccessful fundraising is “FFY” — Fundraising From Your self. When nonprofit insiders assume this: If a message appeals to me, it should work for donors.
It’s a giant mistake. Since you are so totally different out of your donor — the whole lot out of your demographics to your degree of data, to your depth of engagement, to you degree of consideration. If you purpose messaging at your self, you might be nearly assured to overlook your donors. You’ll create irrelevant messages that fail to inspire them.
Fundraising is an train in getting exterior of your individual thoughts.
The remainder of the commandments (to this point).
