In at the moment’s digital age, textual content messaging has emerged as one of the crucial highly effective and efficient methods to attach with supporters—particularly in the case of matching items. Nevertheless, many donors stay unaware of those alternatives, leading to missed income for nonprofits. Fortunate for you, that’s the place matching reward textual content advertising comes into play!
By spreading the phrase about matching items through SMS, your group can shortly inform supporters concerning the potential to multiply their contributions, increase engagement, and drive extra funds towards your trigger.
On this submit, we’ll discover the important thing advantages of utilizing textual content messages to promote matching items, share greatest practices for crafting compelling messages, and supply examples that can assist you get began. Particularly, we’ll cowl:
Whether or not you’re new to SMS advertising for matching items otherwise you’re seeking to optimize your present methods, we’ll information you thru profiting from this channel to maximise your matching reward income.
Let’s dive into how matching reward textual content advertising might help unfold the phrase, drive motion, and unlock extra fundraising potential in your nonprofit.
The Significance of Advertising and marketing Matching Items
Company matching items supply important fundraising potential for nonprofits and faculties. Many firms supply matching reward initiatives the place they match staff’ donations to eligible nonprofits, basically doubling and even tripling the unique contributions. To not point out, donors usually tend to give—and to provide in bigger quantities—after they know a match is offered.
Nevertheless, a lack of information relating to the packages has finally led to billions of {dollars} in matches going unclaimed every year. So, what does this imply in your trigger?
All of it boils all the way down to this: taking a proactive strategy to advertising matching items is important.
Selling matching items successfully helps bridge the attention hole and motivates donors to make the most of these company giving packages. By educating your viewers on how matching items work, establishing social proof, and offering easy accessibility to data and varieties, you possibly can create a streamlined course of that encourages participation.
Why Market Matching Items By way of Textual content Message?
When you’ve established the overall significance of promoting matching items, the query to reply is that this: What’s the greatest channel, or mixture of channels, to get the job carried out?
With excessive open charges and speedy attain, SMS has the potential to considerably improve your nonprofit’s fundraising efforts—particularly in the case of selling matching items.
In consequence, advertising matching items through textual content message is an extremely efficient approach for nonprofits to achieve their supporters wherever they’re, at any time. In at the moment’s fast-paced world, persons are all the time on the go, with their telephones shut at hand. Textual content messaging permits organizations to supply a direct and private contact that different communication channels can’t fairly match.
With only a few faucets on their cellphone, donors can find out about matching reward alternatives and take motion instantly, making the giving course of easy and handy.
The effectiveness of textual content advertising for matching items is additional underscored by its exceptionally excessive open charges. On common, textual content messages boast open charges of round 98%, far surpassing these of emails and even social media viewership. Which means that when a nonprofit sends a textual content message about matching items, it’s nearly assured to be seen by the recipient.
By leveraging textual content advertising, organizations can be certain that their message isn’t simply delivered however truly learn—considerably boosting the probabilities of donors following by with an identical reward request.
Moreover, textual content messages create a way of urgency and immediacy, prompting donors to behave directly. This makes it an ideal software for time-sensitive fundraising efforts, akin to year-end campaigns or giving days, the place matching items can considerably amplify the influence of donations. With mobile-friendly hyperlinks and knowledge at their fingertips, supporters can simply entry assets to finish the matching reward course of, resulting in extra submitted requests and elevated funding.
Finest Practices for Progressive Matching Reward Textual content Advertising and marketing
Within the quickly evolving panorama of nonprofit fundraising, textual content advertising has emerged as a strong software for partaking donors and maximizing the influence of matching items. As organizations search for progressive methods to attach with supporters, leveraging SMS to unfold the phrase about matching reward alternatives can considerably improve outreach efforts.
This part will cowl greatest practices for implementing efficient textual content advertising methods particularly tailor-made to matching items.
Personalize your engagement.
Personalization is vital in any advertising technique, and textual content messaging is not any exception. When speaking with supporters about matching items, it’s essential so as to add a private aptitude. This could imply addressing them by their title, referencing their previous contributions, or offering employer-specific matching reward data.
By personalizing your messages, you present every donor that they’re a valued particular person quite than simply half of a bigger viewers, rising the chance that they’ll interact along with your content material and take the meant motion.
Hold your messages quick and candy.
Textual content messages have a personality restrict—and are sometimes learn on the go—so brevity is essential. Intention to convey your message in as few phrases as doable whereas nonetheless offering the important data.
A well-structured, concise message will be certain that your viewers can shortly grasp the aim and act accordingly. A simple strategy respects your supporters’ time and enhances the probabilities of them responding positively, as they received’t really feel overwhelmed by prolonged texts.
Ship a hyperlink to your devoted matching items web page.
In terms of matching reward textual content advertising, establishing a transparent and particular CTA (or name to motion) is a should. For the very best outcomes, we advocate sending textual content site visitors to a devoted matching items web page in your nonprofit’s web site.
Together with a direct hyperlink to a centralized useful resource hub simplifies the method for donors, offering clear data on how matching items work, program advantages and standards, and directions for involvement. To not point out, your match web page ought to have an embedded matching reward search software, making it simpler than ever for donors to uncover their matching reward eligibility and kick off the request course of.
Incorporate visuals and emojis.
Whereas SMS is primarily a text-based medium, incorporating visuals and emojis can seize your viewers’s consideration whereas enhancing your message’s enchantment and readability. A well-placed emoji can add character and emotion to your message, making it really feel extra partaking and pleasant. 💝 In the meantime, branded graphics or pictures could be integrated into multimedia messages (or MMS) as an instance your matching reward marketing campaign in a visible method.
These small touches could make a major influence, serving to your messages stand out in an typically overcrowded inbox.
💡 High tip: Use Double the Donation’s free matching reward advertising templates (obtainable for shoppers to make use of inside the 360MatchPro platform) to create and distribute fantastically branded, professional-level graphics.
Monitor and analyze efficiency metrics.
Efficiency metrics are important to any advertising marketing campaign, permitting your group to measure its success with tangible targets and insights. In terms of monitoring and analyzing your matching reward textual content advertising, monitoring information akin to open and click on charges, matching reward conversion charges, and extra is essential.
By analyzing these matching reward advertising indicators, you possibly can achieve insights into what resonates along with your viewers, permitting you to judge, refine, and modify your methods over time.
Bonus: Make the most of 360MatchPro’s enterprise textual content performance.
Along with internet hosting a devoted matching reward consciousness marketing campaign, one other approach to make use of textual content advertising includes following up with donors after they provide to your trigger. This lets you goal particular person givers with customized messaging on the top of their engagement along with your trigger, rising the chance that they’ll take the following step for an identical reward.
It doesn’t need to be an enormous endeavor, both. In actual fact, eligible 360MatchPro customers can allow SMS follow-ups in just a few clicks, making certain donors obtain relevant messaging all through their journey. Whereas this function is at present obtainable just for Enterprise accounts, it gives a strong alternative for a company to carry its automated outreach to the following stage.
Fascinated with upgrading your account? Be taught extra right here.
25 Pattern Textual content Messages to Market Matching Items Nicely
With the comfort of cell communication, textual content messages present a direct line to your supporters. Nevertheless, crafting the proper outreach is usually a problem.
To assist your nonprofit successfully promote matching items and take advantage of this communication channel, we’ve compiled numerous pattern textual content messages under.
Textual content message #1:
- “Do you know your donation could possibly be doubled? Many firms supply matching items for worker donations. Verify if yours does and make an excellent larger influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #2:
- “Double your influence at the moment! Many employers will match your donation to [Nonprofit Name]. See if your organization participates right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #3:
- “You gave. Now your employer can, too! Discover out if your organization matches donations to [Nonprofit Name] and improve your reward’s influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #4:
- “Matching reward alert 🚨 Your employer could possibly match your current donation to [Nonprofit Name]. Discover out right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #5:
- “Stretch your assist additional! 💪 Your donation could possibly be matched dollar-for-dollar by your organization’s matching reward program. Verify eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #6:
- “Nice information! Many firms will match worker donations to [Nonprofit Name]. Double your donation at the moment by checking right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #7:
- “Need to make an excellent larger influence? 💥 Your employer may match your current donation to [Nonprofit Name]. Be taught extra about matching items: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #8:
- “Thanks in your donation! Do you know it may go twice as far with an identical reward out of your employer? See when you’re eligible: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #9:
- “Assist us attain our purpose! 🎯 Your donation could be doubled with an identical reward out of your employer. Verify your eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #10:
- “Double your donation with out giving twice. 💸 Many employers match worker items. Discover out if yours does right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #11:
- “Don’t miss the possibility to double your influence! Many firms match worker donations. See in case your reward is eligible for a match: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #12:
- “Multiply your generosity! 🌱 Your donation could possibly be matched by your employer. Discover out if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #13:
- “Do you know? Your employer may match your current donation to [Nonprofit Name], making your reward go even additional. Verify now: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #14:
- “Double your assist for [Nonprofit Name]! Many firms will match your donation. It solely takes a minute to verify in case your employer participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #15:
- “Your influence could possibly be twice as nice! 🔍 See in case your employer matches donations to [Nonprofit Name] and submit your request right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #16:
- “Your generosity conjures up others. Do you know your donation could possibly be doubled by your employer? Be taught extra about matching items: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #17:
- “Thanks for supporting [Nonprofit Name]! 🙏 Your employer may match your donation. Double your influence right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #18:
- “Matching items are an effective way to extend your donation’s worth. See if your organization will match your current contribution to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #19:
- “Maximize your donation! 🏆 Discover out in case your employer will match your reward to [Nonprofit Name] and assist us do much more good: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #20:
- “Make your donation go additional this Giving Tuesday! Many firms will match your reward to [Nonprofit Name]. Verify if yours does: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #21:
- “Matching items = double the influence! See in case your employer matches worker donations to [Nonprofit Name] at the moment: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #22:
- “You’ve already made a distinction. Now, double it! See in case your employer gives matching items to extend your donation’s influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #23:
- “Make your donation work twice as onerous! 👐 Many firms will match worker items to [Nonprofit Name]. Verify your eligibility right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #24:
- “Do you know your reward could possibly be doubled at no additional value to you? See if your organization matches worker donations to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #25:
- “Your assist means the world to us. 🌍 Take it a step additional by submitting an identical reward request if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
By leveraging textual content advertising as a direct communication channel, your group can shortly and successfully remind donors about matching reward alternatives, maintain them engaged, and encourage them to take motion.
Simply keep in mind: the hot button is to tailor your messaging to resonate along with your supporters, encourage participation, and finally assist your group maximize its matching reward potential.
Case Examine: How One Group Carried out Matching Reward Textual content Advertising and marketing
Save the Youngsters, a large-scale, world humanitarian group, determined to reinforce its matching reward efforts by using a textual content message advertising marketing campaign. The purpose was to lift consciousness about matching items amongst their supporters whereas sending site visitors to their newly renovated office giving web page.
The textual content message advertising effort spanned a number of weeks and included focused deployments to totally different segments of Save the Youngsters’s subscriber base. The 2 key textual content messages within the marketing campaign have been despatched on November 17 and December 2, the latter being simply after Giving Tuesday.
Let’s have a look:
“Your donation to Save the Youngsters could also be eligible for an identical reward out of your employer. Be taught extra: https://savetext.us/mgift?mk=61090499
Reply STOP to Stop”
The primary message was despatched to roughly 57,000 subscribers who had engaged with Save the Youngsters over the previous yr. With no particular donation request included, the message aimed to lift consciousness about matching items, encouraging recipients to be taught extra concerning the alternative. Regardless of not that includes a direct fundraising ask, the marketing campaign achieved a formidable click-through fee (CTR) of two.7%, translating to about 1,500 distinctive clicks. In consequence, the textual content message helped elevate $2,700 in donations, demonstrating that even refined reminders can drive significant engagement.
“THANK YOU for supporting youngsters this Giving Tuesday…and all the time! Because of your generosity we’ll be capable of make a major influence within the lives of numerous youngsters. Now, do you wish to see if you can also make your reward go twice as far? Verify in case your employer gives an identical reward program: https://savetext.us/TY-mgift?mk=33219057
Save the Youngsters
Reply STOP to Stop”
The second textual content message was focused at a a lot smaller section: round 3,200 subscribers who had made a donation inside the 4 days surrounding Giving Tuesday. This message noticed a robust CTR of two.6%, effectively above the typical of 1.6% for related mass-market textual content campaigns. The success highlighted the effectiveness of concentrating on current donors, particularly throughout excessive giving intervals akin to Giving Tuesday.
Save the Youngsters’s textual content message advertising efforts proved to be an efficient technique to improve consciousness of matching items, reaching above-average click on charges and straight elevating funds by minimal outreach. This illustrates the potential of utilizing textual content message campaigns for nonprofits like yours, showcasing that customized and well-timed texts can increase engagement and income alike.
Trying to be taught extra? Entry the on-demand webinar recording right here to listen to straight from Save the Youngsters.
Wrapping Up & Further Matching Reward Advertising and marketing Assets
Incorporating matching reward textual content advertising into your nonprofit’s outreach technique is a game-changer for maximizing fundraising outcomes. Given the immediacy and excessive open charges of textual content messages, this channel might help your group capitalize on matching reward alternatives which may in any other case go unnoticed—all in a well timed and handy method.
In the end, matching reward textual content advertising might help bridge the hole between supporters and the company philanthropy alternatives obtainable to them, making certain that your nonprofit captures as a lot matching reward income as doable. Begin implementing SMS into your matching reward promotion technique at the moment, and watch because it helps unlock extra funds, improve donor engagement, and elevate your group’s mission.
Able to be taught extra about strategic matching reward advertising efforts? Take a look at the advisable assets under:
