Progressive Insurance coverage unveils new model objective

Progressive Insurance coverage is deepening its dedication to prospects and communities with the introduction of its new objective assertion: “We exist to assist folks transfer ahead and stay totally.”

Since its inception in 1937, Progressive has embraced a philosophy that goes past conventional insurance coverage, specializing in enabling progress for its policyholders. Its objective assertion encapsulates the corporate’s mission to create optimistic change on the street, in houses, and inside companies – areas the place Progressive actively operates.

Tricia Griffith, Progressive’schief government, acknowledged: “Progress is in our firm’s title and is on the core of guiding the actions we’re taking to ship on our dedication to assist folks transfer ahead and stay totally.

“As a model that largely leverages humor, we’re excited to share extra of the center behind the Progressive story and decide to model actions that help significant and lasting societal affect for purchasers, shoppers, and communities.”

The newly articulated model objective seeks to “amplify” the insurer’s commitments whereas persevering with to champion current initiatives spanning progress on the street, within the dwelling, and in enterprise.

“Many individuals might not know this, however Progressive’s founding technique was to assist create entry to insurance coverage for an underserved market of individuals,” famous chief advertising and marketing officer Remi Kent, whose camp want to be referred to as the primary purpose-driven insurance coverage firm. “Defending and offering entry is in our DNA.

“On behalf of our management crew and our folks, I’m honored to ascertain our new objective – We exist to assist folks transfer ahead and stay totally. The actions we’re implementing now in help of our model objective construct upon Progressive’s basis whereas we work to speed up progress for everybody.”

To advance its targets, Progressive is collaborating with organizations and consultants throughout private and non-private sectors, specializing in creating options that drive fairness and societal progress. The agency can also be devoted to supporting its greater than 60,000 staff by selling integrity in enterprise choices and enhancing the worker and buyer expertise.

As a part of its communication technique, Progressive will launch a brand new marketing campaign titled “Progress Isn’t In a single day,” which can run as a TV advert.

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