This is likely to be one of the vital efficient direct-mail fundraising envelopes ever created.
It is going to get opened! (And it’ll get there rapidly.)
That is the US Postal Service model. Many different nations have an equal.
Right here within the US, you purchase the envelope from the Put up Workplace. It prices round $10. The value contains postage.
Right here’s the factor: A DM pack that prices $10 on prime of no matter it prices to print the contents is a horrible funding — for mailing to most donors. Response charge will undergo the roof. But it surely received’t overcome the excessive value.
Besides when it’s mailed to donors you recognize are probably to provide bigger items. That’s, donors who’ve given bigger items already.
For donors above a sure stage (which is probably going increased than $250 or $500) that preliminary value of over $10 apiece is totally cheap. A sensible funding. You’ll get that tremendous response charge, coupled with the excessive common reward. An actual winner to your group.
There are loads of methods to spend extra to get extra with the correct donors. Utilizing a tremendous envelope it in all probability the simplest and best approach.
