We’re embarking on a sequence of posts about what might be a very powerful and impactful aspect of fundraising:
The Supply.
Advertisers usually name it the “name to motion.” Many fundraisers name it “the ask.”
It’s the factor you need your donor to do. The factor you’re “promoting.”
It may be a severely advanced factor to consider, however the principle factor to find out about fundraising presents is its easy three-part basis:
- An issue. One thing that’s damaged or incomplete on the earth that should change. Generally it’s extra of a possibility than an issue. Both method, it’s one thing that wants a change.
- An answer. Perhaps not the resolution, however one thing that makes issues higher.
- An invite for the donor to be a part of the answer.
That’s it:
- An issue.
- An answer.
- An invite
In case your fundraising message contains these three parts, you might be nicely in your option to success. You’ll be able to even mess up different parts of the message and nonetheless succeed.
See extra posts on this sequence.
