Good Life Firms, a Studying, Pa.–primarily based community of unbiased advisors that features an RIA and enormous enterprise affiliated with LPL Monetary, has opened a second headquarters in Celebration, Fla., a suburb of Orlando and a neighborhood that was developed by The Walt Disney Firm.
The brand new location will probably be opened by the tip of this yr, and can home Good Life Founder and CEO Conor Delaney, in addition to different C-Suite executives, advisor recruiting and advertising and marketing. Sean Mest, senior director of operations, will lead the Studying workplace.
“As we’ve expanded our headcount, we really feel like there’s a nice alternative to convey new expertise into the group,” Delaney stated. “As a result of we’ve got nice universities and colleges all inside an hour and half to 2 hours of right here, it permits us to open up a brand new vary of views when it comes to the totally different workers that we’re trying to rent over the subsequent couple of years.”
Delaney additionally believes it is going to assist with recruiting, as Orlando is a a lot simpler place for advisors to entry. The brand new workplace will probably be 20 minutes away from the Orlando airport, in comparison with Studying, which was an hour and a half away from the airport.
“We all the time felt like if we might get advisors in to indicate them what that supported independence enterprise mannequin seemed like in Studying, Pennsylvania, we had a great likelihood of them taking that leap of religion and becoming a member of our unbiased enterprise mannequin,” he stated. “However the problem was all the time, how will we get them to Studying?”
Delaney based Good Life in 2012 as a single monetary planning observe. It has since gone from a founder-led group into one with an government management crew and 70 workers throughout its RIA and a service group, offering advertising and marketing, lead era, outsourced funding administration, and digital administration. The agency’s AUM has grown 180% over the past 5 years.
The agency’s core mannequin has been to supply a smooth touchdown for advisors popping out of the wirehouses, overlaying their actual property, infrastructure, know-how, coaching and assist, as 1099 unbiased contractors. However Good Life can be contemplating launching a W2 worker mannequin.
In 2021, the agency launched a brand new RIA as a technique to entice referrals outdoors of LPL. That RIA initially custodied with Raymond James, with plans to have relationships with 5 to 6 different dealer/sellers. Nevertheless it was shut down in 2023.
Delaney stated his agency is dedicated to working with LPL.
